UNIDEN AMERICA CORPORATION
TRADEMARK USAGE GUIDELINES
The purpose of these Trademark Usage Guidelines is to provide Uniden America Corporation's authorized dealers, suppliers, licensees and agents ("Third Party TM Users") a guide to the proper and legal use of Uniden America Corporation ("UAC") logos and trademarks, including advertising, product brand labeling, point of purchase displays, trade show displays, truck/vehicle identification, outdoor signs, brochures, stationary, packaging, uniforms, promotional clothing, instruction manuals, and sales aid items.
The use of UAC trademarks has tremendous value to the merchandisability and image of UAC. The consistent, correct use of these marks not only protects UAC's right to their use, but contributes to our strength and recognition in the marketplace. Furthermore, Third Party TM Users benefit by identifying themselves with UAC's well-known, respected trademarks.
Third Party TM Users are required to strictly follow these guidelines as they will be enforced. Misuse or improper use of any UAC trademark may result in termination of permission to use UAC's trademarks and/or other legal action by UAC.
Questions regarding these standards should be addressed to the UAC Legal Department. Any existing materials in violation of these standards must be corrected as soon as possible.
PROPER TRADEMARK USAGE GUIDELINES
1. Trademarks are not nouns; they function exclusively as proper adjectives. Trademark rights may be lost if misused. Some examples of trademarks which have become "lost" or become generic include escalator, corn flakes, and aspirin. The first and most important rule is to always use the generic description of the product in association with the trademark whenever possible.
2. Since trademarks are not nouns, they should never be used in the plural form. Instead pluralize the generic product name that the mark describes.
3. Whenever possible, proper trademark notice (i.e. ® or ™) should follow the trademark. Circle R (®) should follow any trademark which has been registered with and accepted by the United States Patent and Trademark Office ("USPTO"). The ™ symbol should follow any trademark which has not been formally registered and accepted by the USPTO. As a minimum requirement, the notice should be used at least once in each piece of printed matter and preferably the first time the trademark appears.
4. If it is not possible or desirable to utilize a ® or ™, an asterisk or other such symbol may be placed next to the trademark, directing a reader to a footnote indicating that the mark is either "Reg. U.S. Patent and Trademark Office," or if not registered, "[trademark] is a trademark of Uniden America Corporation."
5. Generally, the mark should be distinguished in print with some form of special typographical treatment. At a bare minimum, the mark should be capitalized. The trademark may also appear in all capital letters, in quotation marks, in italics, in bold-face, underscored, set larger than body copy, or set in a different type face or ink color. The product description following the trademark is not set off in any distinguishing manner. If the mark uses a particular logo or design, whenever possible, use the mark in the unique type style or form, at least once in every advertisement or piece of printed material.
6. Never embellish or make additions to a trademark or change its presentation in any manner. Do not change the spelling, insert or delete hyphens, make one word into two, or combine two words into one. Mutilation of a trademark is prohibited, since it risks dilution of the strength of UAC marks which may result in the loss of the mark.
7. All Web pages, manuals, advertisements, promotional and marketing materials should include a variation of the trademark credit line included below. The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, at the end of a document or Web page. The credit line should be similar to the following: "[trademark] is registered with the U.S. Patent and Trademark Office and is owned by Uniden America Corporation."
8. In the United States, Uniden's corporate name representing the entity under which it does business is Uniden America Corporation. UAC has also registered the trademark UNIDEN, in several forms, both as a word mark and as a logo, to identify the family of products and services offered by our company. Use of the name Uniden as a trademark is not the same as a corporate designation.
9. Third Party TM Users may not use UAC trademarks or logos on company checks in any form whatsoever.
10. Third Party TM Users may not use any of UAC's trademarks in such a manner that implies that any non-UAC materials, including but not limited to goods, services, Web sites or publications, are endorsed, sponsored, licensed by or affiliated with UAC. The trademarks may not be displayed as a primary or prominent feature on any materials that do not originate from UAC.
11. Third Party TM Users may not incorporate UAC trademarks into their own product names, service names, trademarks or logos, or adopt marks or logos that are confusingly similar to UAC's trademarks.
UNAUTHORIZED USE OF UAC TRADEMARKS
Each of us has a responsibility to protect UAC's valuable marks. If you become aware of any unauthorized use of a UAC trademark, e.g., that someone other than a UAC employee or authorized Third Party TM User is using a UAC trademark, please contact the UAC Legal Department as quickly as possible.